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2023.09.05
Emart24 offering NYT, Korea JoongAng Daily subscriptions
BY SEO JI-EUN, Korea
JoongAng Daily - Emart24 is offering subscriptions to The New York Times (NYT)
and the Korea JoongAng Daily through its convenience stores.
It makes Emart24 one
of the first convenience store franchises to expand its product lineup to cover
cultural items such as newspaper subscriptions and limited editions of music
albums.
The purchase of the
subscription at the convenience store will only be available until Sept. 15. A
three-month subscription is 89,900 won ($68).
The subscription
package includes The New York Times from Monday to Saturday, the Korea JoongAng
Daily from Monday to Friday, Think English (Korea JoongAng Daily's 12-page
English-language study guide) every Monday, and T Magazine on specific dates.
The Korea JoongAng Daily is a publishing partner of The New York Times.
Subscribers will
also receive added benefits, including a New York Times official three-fold
umbrella and a $24 worth of access for a New York Times digital account.
Customers can make
their purchases through the Emart24 app and details are confirmed through a
phone call.
While The New York
Times and Korea JoongAng Daily are typically available for subscription through
their respective websites and external platforms like Coupang and Naver, this
collaboration with convenience stores introduces an offline channel for subscriptions.
"We have
decided to offer The New York Times subscriptions based on the steady trend of
using The New York Times articles for English language learning," Emart24
explained through a press release Monday. "This strategy aims to establish
Emart24 as a special brand for customers who value differentiation and
uniqueness, with the goal of securing long-term loyalty."
In an additional
offering, Emart24 exclusively sells the limited edition music album "Road
to 20–Prelude 2" by Korean pop legend Cho Yong-pil until Sept. 10.
This is the first
for the convenience store chain to offer music album sales, featuring four new
songs from Cho, a veteran who has released 19 regular albums over a 55-year
career.
The album, available
in USB format, is produced in a limited quantity of 1,500 copies and was
previously exclusively attainable at Cho's live concert venues.
American Chamber of Commerce in Korea
Address: 15Fl., Two IFC, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul 07326, Korea
Name of Representative: James Kim
Business Registration No: 771-82-00210
E-Commerce No: 2019-서울영등포-0027
Monday through Friday, 9:00am to 6:00pm (Closed on Korean Public Holidays.)
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