Paris Baguette hosts convention for US franchisees

By Kang Seung-woo, The Korea Times - Paris Baguette, the bakery-cafe chain owned by the nation’s food giant SPC Group, held the 2024 Paris Baguette Franchise Convention in Las Vegas for its local franchisees, the group announced, Thursday.

The three-day event, held from Monday to Wednesday, saw the participation of 250 individuals, including Paris Baguette executives and staff in the United States, as well as current and prospective franchisees from across the Americas.

This convention marked Paris Baguette's first large-scale strategic briefing for its international franchisees to enhance communication and networking among franchisees. To this end, the U.S. Paris Baguette franchise headquarters presented operational policies, detailed plans and a strategic vision, while franchisees shared their successful operational experiences, expertise and suggestions.

Paris Baguette currently operates about 180 stores in North America, with over 90 percent of these being franchise-operated. In the first half of this year alone, 22 new franchises were inaugurated and 83 new contracts were signed, highlighting the rapid expansion of the local franchise business. Paris Baguette intends to leverage this event to further systematize and advance its franchise operations in the U.S.

Under the theme “Layers of Success,” Darren Tipton, head of Paris Baguette America, along with other key executives, outlined the vision for the U.S. market and presented detailed strategies and operational plans encompassing marketing, supply chain management and personnel training.

Additionally, various essential training programs for franchise operations were conducted, providing franchise owners with an in-depth understanding of the headquarters’ policies and plans.

“Paris Baguette’s successful integration into the U.S. market is a testament to the dedication and efforts of our franchisees, supported by Paris Baguette’s global franchise system,” Hur Jin-soo, CEO of the Paris Baguette HQ, said in his opening remarks.

“I extend my gratitude to all franchisees and related parties. Paris Baguette remains committed to supporting franchisee success and aims to achieve further growth through mutual advances.”

Paris Baguette is a global bakery brand with approximately 4,000 stores across 12 countries in North America, Europe and Asia.

Source: https://www.koreatimes.co.kr/www/tech/2024/08/419_380195.html 

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