SK Telecom launches AI-powered advertising platform with U.S. startup Moloco

BY CHOI HAE-JIN, Korea JoongAng Daily - SK Telecom’s employees are operating ASUM 2.0.

SK Telecom said Monday that it would launch the AI-based advertising platform ASUM 2.0 in partnership with U.S. machine learning company Moloco.

ASUM is a personalized targeted advertising platform leveraging SK Telecom’s services, including T Phone, T Membership, PASS and telecommunications data. Its predecessor, ASUM 1.0, was announced in 2021.

Moloco, a Korean-founded startup based in Silicon Valley, uses machine learning and AI to help companies efficiently carry out advertisements.

Source:https://koreajoongangdaily.joins.com/news/2024-06-17/business/industry/SK-Telecom-launches-AIpowered-advertising-platform-with-US-startup-Moloco/2070358 

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