P&G Korea works to minimize environmental impact,
cooperate with NGOs and government
By Kim Hyun-bin , The Korea Times
- The effects of climate change already impact 85 percent of the world's
population, according to a recent report by the Berlin-based Mercator Institute. The report highlights the
severity of climate change as an imminent global issue that needs to be addressed.
To counter climate change,
diverse sectors of society, including governments, companies, nonprofit
organizations and consumers are working in their respective sectors to maintain
the planet sustainably.
Proctor & Gamble Korea is
part of the movement and has implemented eco-friendly measures in its
manufacturing and business procedures. It also engages in activities such as
cooperating with environmental NGOs to enhance consumer awareness and encourage
eco-friendly practices.
"To reduce the earth's temperature
it is not only important for the company but individuals to take part in
eco-friendly measures in their daily lives," a P&G Korea senior
executive said. "P&G will support and engage in cooperation with local
governments and related entities to aid in the efforts to educate consumers in
acquiring eco-friendly habits to help prevent climate change."
As part of their efforts, P&G Korea teamed up with NAVER
Happy Bean and launched the P&G Korea "Protect the earth
lifestyle" campaign. While most previous efforts focused on reducing
waste, the campaign aims to put into consideration the impact on the
environment from all stages of the product lifecycle, from the supply of raw
materials, to production, transportation and the usage and waste management stages.
P&G Korea has evaluated
its brands, including Downy, Pampers and Head & Shoulders, and has been
working to minimize the environmental impact in the development and production
of products.
The campaign promoted
eco-friendly lifestyles and provided opportunities for consumers to take part
in the efforts to protect the environment. The campaign ended in success with
over 50,000 people taking part, raising 6 million won ($5,130). P&G Korea
has donated all funds to an NGO specializing in the environment, the Korea Zero
Waste Movement Network, and specifically their project, "recycle to reduce
Earth's temperature 1.5 degrees."
The project educates the local
community about the right way to recycle starting from individual households,
in order to take part in efforts to reduce carbon emissions through recycling.
"It takes a vast amount
of energy and produces CO2 when manufacturing plastic, and without recycling it
will be impossible to avoid severe pollution and climate change," a
representative from the Korea Zero Waste Movement Network said. "Through
the project, we want to educate local people about the correct ways to recycle,
which will reduce greenhouse gases and contribute greatly to reducing the
earth's temperature by 1.5 degrees."
Source: www.koreatimes.co.kr/www/tech/2021/10/694_317721.html
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