[News Article] Hyundai Motor becomes first carmaker to issue community-based NFTs
Hyundai Motor
becomes first carmaker to issue community-based NFTs
By Hong Yoo, The
Korea Herald - Hyundai Motor is issuing community-based non-fungible tokens as
part of efforts to enhance its brand experience and customer community,
becoming the first carmaker to enter the community NFT marketplace, the South
Korean auto giant said Monday.
Hyundai released a
short film introducing the “Metamobility Universe,” the carmaker’s NFT universe
concept that was first unveiled at the Consumer Electronics Show in January.
The film, featuring
Meta Kongz, a popular NFT gorilla character, visualized how mobility solutions
can transcend time and space.
There are other
global carmakers such as Lamborghini, Mercedes-Benz, and McLaren that have
issued NFTs already. These carmakers‘ NFTs are basically exotic and luxury cars
created virtually and sold in limited numbers for collectors.
But Hyundai Motor is
the first to create community-based NFTs that allows owners to become part of
the metaverse community Hyundai has created.
Hyundai recently
created its own NFT community by launching several communication channels on
Discord and Twitter. It also plans to launch an official NFT website sometime
in May, which will offer real-time updates on the asset value of its NTFs.
Hyundai plans to
issue 30 limited edition “Hyundai x Meta Kongz” NFTs that will be sold at one
ethereum apiece on April 20.
Besides the limited
edition NFTs, Hyundai’s shooting star-shaped NFTs also will be released in May
and the profits will be used for the project’s sustainable growth and community
members.
“The Hyundai NFT
universe will extend the Hyundai brand experience, especially with the MZ
generation (millennials and Generation Z), in a completely new way, further
reinforcing our commitment to innovation in both the real world and in the
metaverse,” said Thomas Schemera, Hyundai Motor’s global chief marketing
officer and head of customer experience division. “We are extremely excited to
introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta
Kongz.’”
Source: www.koreaherald.com/view.php?ud=20220418000863&np=1&mp=1
2022.04.20