Mr. Si serves as the President & Representative Director of Inspire Entertainment Resort, a USD $1.6 billion integrated resort project near Incheon International Airport Terminal 2. Opened in late 2023, the resort includes 1,275 5-star hotel rooms, a 15,000-seat arena designed for world-class concerts, a convention center featuring the largest hotel ballroom in Korea, an all-year-round indoor water park, an upscale retail mall, a digital art Museum, and a foreigner-only casino.

The largest of its kind in Northeast Asia, the Inspire Project is a foreign-direct investment by Mohegan Gaming & Entertainment (MGE) based in the United States. Owned by the Mohegan Tribe, MGE also operates several gaming resorts in North America, including the flagship Mohegan Sun in Connecticut.

As the leader of the Inspire project, Mr. Si oversees all aspects of the development and operations of the resort. Before joining the project in summer 2022, Mr. Si had worked 10+ years across various senior leadership roles in Las Vegas, Singapore, and Macau, primarily with Las Vegas Sands Corp., the largest integrated resort company in the world.

Before joining the integrated resort industry, Mr. Si worked as a management consultant for McKinsey & Co. in the United States. An American citizen, Mr. Si grew up in both China and the United States and is a native speaker of both English and Mandarin. Mr. Si earned his bachelor’s degree in Economics from Massachusetts Institute of Technology (MIT), and his MBA from Stanford Graduate School of Business.​