As Managing Director of The Walt Disney Company Korea, Soyoun Kim leads strategy development and business execution, further strengthening the Company’s presence in Korea. Soyoun is a media and entertainment expert with more than 15 years of experience at Disney where she spearheaded the growth of various businesses and elevated the Company’s business expansion in Korea.

In her previous role as General Manager of Direct-to-Consumer (DTC), Soyoun has led innovation in the rapidly changing media landscape and successfully launched Disney+ in November 2021. Disney+ has been actively building its content slate by announcing over 20 Korean titles in 2022, including at least 12 Korean originals. Soyoun will continue to oversee the DTC business in Korea until a replacement has been identified.

In her previous role as General Manager of Consumer Products, Soyoun led collaborations with local partners that resulted in the growth of the licensing business, expanding the Company’s IPs into a wide range of consumer products. She also orchestrated the development of locally relevant creatives and products, playing a pivotal role in providing consumers with the best branded experiences.

Prior to this, Soyoun served as Head of Media Distribution in Korea, where she successfully drove content digital transformation strategy and business growth. She also worked in Channel Distribution at The Walt Disney Company Korea.

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• ​2022 – Present: The Walt Disney Company Korea, Managing Director

• 2021 – 2022: The Walt Disney Company Korea, GM of DTC (Direct-to-Consumer)

• 2017 – 2021: The Walt Disney Company Korea, GM of Consumer Products

• 2016 – 2017: The Walt Disney Company Korea, Head of Media Distribution & Branded TV

• 2013 – 2016: The Walt Disney Company Korea, Head of Media Distribution

• Yonsei University Graduate School of Business, MBA

• Ewha Womans University, B.A. in Communications and Media​