Cheeyoung Lee is newly appointed as the General Manager of P&G Korea as of June 2022. Lee joined P&G Korea in 2000 as brand manager of Marketing Department. She has led the growth of P&G brands, with vast experience in brand strategy and marketing of various P&G brands in key markets of Asia Pacific region such as Korea, Japan, Singapore and China. Particularly, as an APAC Fabric Homecare business leader, she successfully executed the plan to launch Downy fabric enhancer in the Korean market and contributed to the growth of Downy and Febreze, brands that have continued to position as #1 in the categories. She has been leading the marketing organization at P&G Korea since 2021.

Lee has a passion for ‘Sustainable Innovation’ and ‘GloCal (Localization of global products)’, as well as for ‘Global Talent Cultivation’. She will lead P&G Korea by providing various innovative products of global P&G to fit the needs of fast-changing consumers, channels and market, while focusing on discovering, cultivating Korea’s outstanding talents and helping them to become global talents. In addition, under her leadership, P&G Korea plans to continue its role as a corporate citizen, including equality and inclusion, environmental sustainability, and support for disaster relief and socially marginalized communities.​

Year　Position Held     

2022　​P&G, Korea l General Manager of P&G Korea

2021　​P&G, Korea l Vice President, Head of Marketing

2019　​P&G, Singapore l Vice President, APAC Enterprise Market Laundry Business & Singapore, Malaysia, Vietnam Marketing

2018　​P&G, China l Vice President, China Fabric Care

2015　​P&G, Singapore l Vice President, Global & Asia Aircare Marketing

2011　​P&G, Singapore l Marketing Director, Homecare Brand Franchise

2010　​P&G, Singapore l Marketing Director, Asia Aircare

2008　​P&G, Singapore l Marketing Director, Asia Regional Homecare

2006　​P&G, Korea l Brand Director, Korea Homecare & Snack

2004　​P&G, Japan l Brand Director, North East Asia Pantene

2000　​P&G, Korea l Brand Manager, Marketing

Education

"Hankuk University of Foreign Studies,

French Language (2000) "

Date Joined P&G

January 2000​