EVENT DESCRIPTION
The AMCHAM Korea K-Beauty Forum 2026 will bring together government officials, industry leaders, regulatory experts, and business executives from Korea and the U.S. to explore the future of K-Beauty and its continued global expansion. The Forum will focus particularly on the opportunities and challenges facing companies seeking growth in the U.S. market.
Through keynote presentations and panel discussions, the Forum will address emerging beauty and AI technology trends, regulatory and legal considerations, marketing, supply chain, and practical market-entry strategies. With 250+ participants from AMCHAM and Seoul Business Agency member companies, government, and the global beauty industry, the Forum will serve as a platform for industry insight, B2B networking, and strategic partnerships.
