Eco-friendly campaign to encourage people to wear lighter clothes as part of ESG efforts,

promoting the significance of environmental preservation and combating global warming

August 17, 2023 – The American Chamber of Commerce in Korea (AMCHAM; Chairman and CEO James Kim) Chairman & CEO James Kim participated in the Cool Korea Challenge, the energy saving campaign initiated by fashion group Hyungji and state-run Korea Energy Agency. The relay campaign involves business leaders encouraging people to wear light and cool clothes to conserve energy.

In a collective effort, business executives across industries are actively engaging in this eco-friendly campaign to help reduce energy costs and lower the temperature by 2-3 degrees. Their active involvement in ESG activities demonstrates a strong commitment to promote the importance of preserving the environment and combating global warming. The challenge operates as a dynamic relay, in which participants wear cool clothing, share the initiative on their social media accounts and nominate the next participant in the campaign.

AMCHAM Chairman & CEO James Kim said, “I’m very pleased to be part of this meaningful initiative, the Cool Korea Challenge. We recognize that even small initiatives can have a significant impact, not only in enhancing the energy efficiency, but in delivering a sustainable future for the world.” He added, “As the global shift towards a low-carbon economy accelerates, AMCHAM takes climate change issue very seriously and keen to integrate ESG into all aspects of AMCHAM’s activities to pave the way for a brighter, cleaner, sustainable future.”

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