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[News Article] LG CNS expands into Vietnam’s digital transformation market


LG CNS expands into Vietnam’s digital transformation market



By Baek Byung-yeul, The Korea Times - LG CNS forged a partnership with Vietnam's FPT Group to expand into the Southeast Asian country's digital transformation market, the IT service arm of LG Group said Tuesday.


The company said it recently had a signing event for a comprehensive strategic partnership with its Vietnamese counterpart at its headquarters in Seoul.


With the agreement, LG CNS will cooperate on enhancing the IT systems belonging to FPT Group's telecommunications arm, FPT Telecom. Specifically, upgrading its digital customer relationship management system, beefing up its AI-based contact center service and establishing an integrated network management system.


"LG CNS plans to apply big data platforms to CRM system to increase data-driven customer management and marketing activities of the Vietnamese company," LG CNS said.


CRM refers to a system that manages customer information and assists in discovering potential customers. LG CNS will also apply generative AI technology to improve work efficiency. The company added AI technologies, such as conversational chatbots and AI-based consulting assistants, and will innovate the customer experience of its partner by reducing customer consultation and waiting times.


The two sides also plan to expand the scope of their cooperation to FPT Group's other affiliates and jointly rush into the global market. To that end, they will set up a joint task force.


"Based on LG CNS's DX technologies, such as generative AI and big data, we will support FPT Group in creating distinctive customer value and jointly discover various business models with FPT Group," LG CNS CEO Hyun Shin-gyoon said.


Based in Hanoi, Vietnam, FPT Group has a wide range of business portfolios from telecommunications and IT to education with around 73,000 employees. LG CNS has partnered with the group since 2019.


"We will actively cooperate with LG CNS, a leading digital transformation company in Korea, to further strengthen our business competitiveness and realize digital transformation across the group," Nguyen Van Khoa, CEO of FPT Group, said.


Source: https://www.koreatimes.co.kr/www/tech/2024/03/133_371415.html