P&G Korea promotes use of eco-friendly products

By Kim Jae-heun, The Korea Times - Household goods maker P&G Korea is developing sustainable products to help consumers protect the environment, while improving awareness of climate change, the company said Monday.

It recently conducted a global survey to understand local consumers' perceptions and practices of environmental sustainability. The results showed Koreans have a higher willingness (81 percent) to protect the environment in their daily lives than the global average (78 percent), which includes American and French consumers.

Furthermore, 72 percent of Korean consumers said they are willing to pay more for eco-friendly products, showing high interest in environmental sustainability. However, only 65 percent were actually taking part in eco-friendly practices, which is slightly below the global average of 66.6 percent.

P&G Korea suggests using its Downey Deep Clean detergent, which can wash clothes well in cold water with a washing machine. The household goods maker said its product can help save up to 90 percent of electricity and 60 liters of water compared to when using other brand products that only dissolve in hot water.

"In order to slow down the climate crisis, it is important for everyone, including the government, businesses and consumers, to work together in their respective positions," P&G Korea ESG Leader Daisy Ye said. "We will continue to introduce sustainable products so that small actions in our daily lives can build up to make a big difference while providing consumers with various information on sustainability such as LCA."

The company is promoting the concept of Life Cycle Assessment (LCA) and the importance of consumers' participation in protecting the environment with it.

LCA is an approach to measuring and evaluating environmental impacts at all stages of a product's life cycle such as raw material supply, manufacturing, packaging, delivery, use and disposal. It helps understand the sustainability of a product quantitatively and comprehensively.

For example, people recognize glass cups are more eco-friendly than paper cups, but it is not necessarily true from an LCA point of view. Glass requires a lot of energy in the manufacturing process compared to paper and much carbon is emitted in the transport process, because the material's heavier weight. Also, much water is required to wash it after use.

Source: https://www.koreatimes.co.kr/www/tech/2023/06/419_353684.html 

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