[News Article] P&G Korea promotes use of eco-friendly products
P&G Korea
promotes use of eco-friendly products
By Kim Jae-heun, The
Korea Times - Household goods maker P&G Korea is developing sustainable
products to help consumers protect the environment, while improving awareness
of climate change, the company said Monday.
It recently
conducted a global survey to understand local consumers' perceptions and
practices of environmental sustainability. The results showed Koreans have a
higher willingness (81 percent) to protect the environment in their daily lives
than the global average (78 percent), which includes American and French
consumers.
Furthermore, 72
percent of Korean consumers said they are willing to pay more for eco-friendly
products, showing high interest in environmental sustainability. However, only
65 percent were actually taking part in eco-friendly practices, which is
slightly below the global average of 66.6 percent.
P&G Korea
suggests using its Downey Deep Clean detergent, which can wash clothes well in
cold water with a washing machine. The household goods maker said its product
can help save up to 90 percent of electricity and 60 liters of water compared
to when using other brand products that only dissolve in hot water.
"In order to
slow down the climate crisis, it is important for everyone, including the
government, businesses and consumers, to work together in their respective
positions," P&G Korea ESG Leader Daisy Ye said. "We will continue
to introduce sustainable products so that small actions in our daily lives can
build up to make a big difference while providing consumers with various information
on sustainability such as LCA."
The company is
promoting the concept of Life Cycle Assessment (LCA) and the importance of
consumers' participation in protecting the environment with it.
LCA is an approach
to measuring and evaluating environmental impacts at all stages of a product's
life cycle such as raw material supply, manufacturing, packaging, delivery, use
and disposal. It helps understand the sustainability of a product
quantitatively and comprehensively.
For example, people
recognize glass cups are more eco-friendly than paper cups, but it is not
necessarily true from an LCA point of view. Glass requires a lot of energy in
the manufacturing process compared to paper and much carbon is emitted in the
transport process, because the material's heavier weight. Also, much water is
required to wash it after use.
Source: https://www.koreatimes.co.kr/www/tech/2023/06/419_353684.html
2023.06.27
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