[News Article] Netflix, General Motors team up to give EVs a space in the streaming platform’s progr…
Netflix,
General Motors team up to give EVs a space in the streaming platform’s
programming
EconoTimes - Netflix Inc. and
General Motors have teamed up for the promotion of electric vehicles. The
companies announced their partnership on Thursday, Feb. 2.
The American streaming giant
said that as part of the agreement, it will be featuring General Motors’
electric vehicles in some of its upcoming programs. The company said it will
also include EVs of other automobile brands. For General Motors, some of its
electric vehicles that will appear on Netflix’s programming include the Cadillac
Lyriq, GMC Hummer pickup, and Chevrolet Bolt. These will be shown in some of
the streaming platform’s TV series and films.
As per Reuters, the two firms
will showcase their collaboration through a commercial clip that will star
Hollywood actor, Will Ferrell. This will be aired on Feb. 12 during the Super
Bowl. Netflix and General Motors
described their agreement as "part of a commitment to a more sustainable
future." The former said it will help creators to understand how electric
vehicles can complement and enhance their stories. The financial terms of the
deal were not divulged.
Some of the Netflix programs
that will include scenes with GM's electric vehicles are “Queer Eye,”
“Unstable,” and "Love is Blind." The cooperation is an indication
that Netflix is helping in the promotion of EVs by increasing their presence in
its shows and films while also taking steps to enable more sustainable
productions.
“At Netflix, we create shows
and films that can influence culture and spark meaningful conversations,"
Marian Lee, Netflix’s chief marketing officer, said in a press release.
"From the TikTok dance trends inspired by Wednesday to thoughtful
discussions about climate change with Don’t Look Up, we know that entertainment
can drive fandom and inspire connections. She added, “GM is a cultural
leader in the auto industry and we are proud to partner with them in their
efforts by amplifying the presence of electric vehicles in our shows and
films."
Deborah Wahl, GM’s global CMO,
also commented about its team-up with Netflix, “Entertainment has a huge impact
on culture. We want to make EVs famous on streaming, small and silver screens
to build an EV culture through storytelling that incorporates the experiences
of driving and owning an EV.”
Source:www.econotimes.com/Netflix-General-Motors-team-up-to-give-EVs-a-space-in-the-streaming-platforms-programming-1650033
2023.02.10