[Opinion] Qualcomm CEO: ‘A.I. is going to touch every corner of our lives. Here’s how our devices wi…
Qualcomm CEO: ‘A.I. is going to
touch every corner of our lives. Here’s how our devices will change to make it
happen’ BY Cristiano Amon, Fortune - The
pace of innovation and development in generative artificial intelligence (A.I.)
is unprecedented. And this is just the beginning. How, where, and why we will
use this technology will be broad–and beyond our imagination. Early estimates
value the generative A.I. market at $1 trillion. Not only does this technology
have the potential to change how we search for and create content, but it can
also improve our daily lives. With generative A.I., your smartphone can become
a true digital assistant, enabling you to communicate naturally and receive
thoughtful answers. PC users can use it to read or compose emails, draft
documents, and create presentations automatically. In vehicles, a
conversational in-car assistant can provide recommendations for recharging the
vehicle, purchasing a parking permit, or ordering dinner on the way home. Store
A.I. kiosks and smart carts will assist shoppers by making menus with recipes
using weekly specials, budget constraints, and family preferences. To realize its full potential
and address growing demand, generative A.I. needs both the cloud and billions
of connected devices capable of high-performance A.I. computing at low power,
such as smartphones, PCs, and vehicles. Enter hybrid A.I. A hybrid A.I.
computing architecture distributes processing among the cloud and devices to
optimize efficiency and improve the overall user experience. Generative A.I. processing can
run directly on the device, be sent to the cloud as needed, or a combination of
both–all seamlessly to the user. Users will expect a similar
experience to a traditional search, which can display results in under one
second. Meeting these expectations would be too costly to scale using
cloud-based processing, especially during peak demand, with guaranteed quality
of service. Data centers are energy
intensive and expensive. The cost for each generative A.I. web search query is
estimated to be 10 times higher than using traditional search. With more than
10 billion queries per day, the incremental cost could be in the billions of
dollars annually–and web search is just one of the many ways this technology
will transform multiple industries. Beyond cost, running all the
inference processing in the cloud presents challenges to privacy, reliability,
and performance. When a request goes to the cloud, data leaves the device,
resulting in potential security concerns. In fact, regulatory and compliance
issues have already resulted in models being disabled, at least temporarily,
due to the collection and storage of personal data. Hybrid A.I. is inevitable. As
we continue to find new ways of using generative A.I., the demand for cloud
infrastructure will explode. Hybrid A.I. processing is the next transition in
computing, just as we saw the evolution from mainframes to desktops to today’s
mix of cloud and devices in our hands. Harnessing the processing power
of high-performance, low-power devices will allow generative A.I. to
efficiently scale. The cloud and devices will work together to deliver next-generation
experiences through powerful, efficient, and highly optimized A.I.
capabilities. Cristiano Amon is the CEO of
Qualcomm. The opinions expressed in Fortune.com commentary pieces are solely
the views of their authors and do not necessarily reflect the opinions and
beliefs of Fortune. Source: https://fortune.com/2023/05/15/qualcomm-ceo-ai-is-going-to-touch-every-corner-of-our-lives-devices-tech-cristiano-amon/
2023.05.19
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