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[Press Release] PERSOLKELLY UNVEILS NEW BRAND IDENTITY TO STRENGTHEN POSITION IN ASIA PACIFIC

2021.04.05

PERSOLKELLY UNVEILS NEW BRAND IDENTITY TO

STRENGTHEN POSITION IN ASIA PACIFIC​​



SINGAPORE, 1 April 2021 – PERSOLKELLY, one of the leading HR solutions companies in Asia Pacific, today unveiled its new regional brand identity, which reflects the consolidation of its portfolio brands, including HR and recruitment leaders such as Kelly Services (for staffing services in Asia Pacific), Capita, and First Alliances, under a single PERSOLKELLY master brand.

 

The launch of the new brand identity marks the culmination of PERSOLKELLY’s efforts in building a region-leading platform for clients to seamlessly access the best-in-class HR and workforce solutions to navigate Asia’s fast-growing and diverse talent pool.

 

“The Asia Pacific region is not just a focus for PERSOLKELLY, it is our specialty. Since 2016, we have benefitted greatly from the reputation and strength of our unique specialist portfolio brands to become the most trusted talent management brand in the Asia Pacific region,” said Francis Koh, CEO, PERSOLKELLY. 

 

 

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PERSOLKELLY was founded on two core values of client-centricity and quality. The new brand visual identity will see the elevation of the ‘viewfinder’ in PERSOLKELLY’s logo, which expresses PERSOLKELLY’s focus on people and individual growth.

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This spotlights the company’s value proposition of being a people-first business that is consistently able to deliver innovative and tangible results for its clients’ unique workforce challenges by combining our regional expertise with a deep understanding of genuine human needs. The new visual identity will also include a fresh new look for PERSOLKELLY assets, ranging from new marketing collateral to revamped digital channels.

In addition to the visual identity, the brand refresh also encompasses a revitalised brand personality that captures PERSOLKELLY’s confidence, passion, and resourcefulness, as well as the brand’s effort to be considerate, proactive, and smart in all that it does.

Koh said, “The way people work has rapidly transformed due to the ongoing COVID-19 pandemic, technological innovations, demographic changes, and globalisation. Businesses will need to adapt at a much faster rate than ever before to stay ahead in the talent economy. As a partner, PERSOLKELLY has long recognised the need to provide clients with a streamlined experience to remain competitive in attracting the right talent and identifying the most customised solutions. That is why we believe now is the right time to evolve so we can continue to meet our clients’ regional and local strategic workforce needs.”

PERSOLKELLY is a joint venture that was established in 2016 between PERSOL HOLDINGS and Kelly Services to cater to Asia Pacific’s rising workforce employment needs. Currently, it is one of the region’s leading HR solutions providers with an operational presence across 13 markets. As of 1 April 2021, PERSOLKELLY has over 2,000 employees across Asia Pacific to service their growing portfolio of customers.


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HR솔루션 기업 켈리서비스 퍼솔켈리 코리아리브랜딩 나서..


지난 1일 아시아 태평양 지역 HR 솔루션을 제공하는 기업 켈리서비스 코리아가 사명을 퍼솔켈리 코리아로 변경하며 브랜드의 통합을 반영하는 새로운 지역 브랜드 아덴티티를 공개함과 동시에 리브랜딩에 나섰다.

 

현재 아시아, 태평양의 증가하는 인력 고용 요구에 부응하고자 퍼솔 홀딩스와 켈리서비스 사이에서 2016년에 설립한 퍼솔켈리 코리아(구 켈리서비스 코리아) 4 1일을 기준으로 아시아 태평양 전역에 걸쳐 2,000여 명의 직원을 보유하고 있는 기업이다.

 

퍼솔켈리 프란시스고 CEO "독특함과 전문적인 포트폴리오를 기반으로 HR솔루션을 구축하여 아시아, 태평양 지역에서 가장 신뢰할 수 있는 인재 관리 솔루션을 갖출 수 있는 기업으로 거듭났다."라며 리브랜딩 된 퍼솔켈리 코리아를 신경 쓰는 모습을 보였다.

 

HR솔루션은 현지에 맞는 대응방법과 광범위한 시장을 선도할 수 있는 폭넓은 인프라를 갖추고 있을 때 좋은 결과를 도출해 낼 수 있기에 퍼솔켈리는 호주, 중국, 홍콩, 인도, 인도네시아, 한국, 말레이시아, 뉴질랜드, 필리핀, 싱가포르, 대만, 태국, 베트남 등 13개 시장에 45개 이상의 사무소를 운영하며 현지화에 필요한 인재 시장 체크 및 경제 상황 등을 실시간으로 파악하고 있다.

퍼솔켈리 관계자는 "최근 코로나19 바이러스 여파에 기술 혁신, 인구통계학적 변화, 세계화(글로벌) 등 기술 개발에 업무 방식이 빠르게 변화되고 있어, 그에 맞는 HR솔루션을 구축하고자 인프라 확장에 신경 쓰고 있다."라며 사명 변경과 함께 리브랜딩에 대한 포부를 내비쳤다.


 

About PERSOLKELLY

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients. Headquartered in Singapore, the company was established in 2016 and is a joint venture between Kelly Services, Inc. and affiliates of PERSOL HOLDINGS Co. Ltd. Today, PERSOLKELLY operates more than 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. For more information, please visit www.persolkelly.com